This week I won my first pitch competition after competing in over 130 competitions over the course of 4 years. Throughout those 4 years, I’ve pitched Hooke…
Top 10 Takeaways From Winning My First Pitch Competition
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10 Things to Look Out for When Recording A Podcast
According to the Edison Research Podcast Consumer Report of 2017, approximately 67 million people are monthly podcast listeners. If you want to stop just being a listener…
Why Binaural 3D Audio is the Next Great Event Marketing Tool
Binaural 3D audio used to be reserved for professionals with big rigs and big budgets. For over 3 decades the industry standard has been to employ a…
Radio’s Resurgence: How Radio Reinvented Is Better Than Ever
In the last 10 years we’ve seen HD video, 360 video, 4K video, GoPro video and most recently virtual reality video. You can’t walk a block without some…
The History (and Future) of 3D Audio
The hot name for all things immersive audio today is “3d audio”. Whether it’s a headphone, microphone, amusement ride or algorithm, more and more companies are pushing…
Binaural Audio: The Dark Horse Advertising Needs
I’ve never heard someone say, “Gee-whiz, I can’t wait for the next commercial!” We’ve heard it all before. We’ve seen it all before. We’re being sold at…
Why Sound Matters
Is the # (hashtag) mightier than the sword? #SoundMatters is a brilliant one. Not only because sound does matter but it also sums up so much…
SD to HD
Last week in a Manhattan Levi’s store I noticed an old advertisement. General Electric, Levi’s, and STEREO. All on the same bill. Two massively powerful consumer companies partnering with…