1. Start with emotion.
2. Very little text on slides except for the titles.
3. Audiences pay attention to the first 30 seconds of your pitch and the last 30 seconds of your pitch.
4. If you’re pitching a physical product and it’s already made, pass it out.
5. As Tom Petty said “Don’t bore us, get to the chorus”.
6. This seems simple, but explain the market.
7. Give the judges a lightbulb, but don’t turn it on for them.
8. Have an exit, even if you don’t want to.
My FIRST pitch competition. A lesson in what NOT to do.
9. Have SOME kind of IP.
10. Practice pitching your business in 6o seconds, 2 minutes, 5 minutes, 10 minutes and one hour.
I’ve had to do all of this over the past 4 years. From my experience, if you can’t pitch your business, even if it’s 3D audio recording headphones in 60 seconds, you’re not ready for funding.
I hope you’ve found this list helpful! And if you’re interested in learning more about bringing a product to market, from building it, to pitching it, to funding it- check the links below and feel free to drop me a question in the comments section.
Founder, Hooke Audio