Why is Podcast Equipment So Expensive?

Podcasting equipment can get expensive. But why is podcasting equipment so expensive? Why is it so expensive to get some microphones, a mixer, maybe some cords and filters, and get to work on a podcast? Everything does come at a price, and while some are less inexpensive than others, if you are buying a few items at once, it still might cost you a pretty penny. There are definitely ways to find discounts and deals, but for now, let’s take a minute to discuss just why podcast equipment is so expensive.

They say that the more expensive equipment is, the better quality that it is. It is usually true that the more expensive equipment is usually the most recent releases, has had more upgrades and advances, and that is precisely why the price is the way that it is. As technology advances and we get more specific instruments, the price tends to go up and for this exact reason. Companies put money into their product, into the research and production, and then sell their products for a (usually fair) profit. That is how companies work: they get funding, whether through fundraising, donations or selling a product, and that in turn pays for production costs, tools, salaries, and anything else that the company might need it for.


The newest releases and upgrades for equipment and technology are usually the most expensive. The bigger the piece, the more specifications to it, the larger the price tag. But that is how it is with most sales and productions of things, not just technology. It also has to do with the supply and demand of a product. If there is a big demand for a product but a limited number of the product, then the price for said product goes up. If there is little demand for a product and a generous supply of said product, then the price for the product will go down.


Producing the Product

It takes a lot of money to produce a product that you want to share with the world. A lot of money from the company goes into making this product, as well as paying people for their services and jobs in making the product, researching and anything else that is entailed. There are parts to pay for, in a mass amount, and that can require a lot of funding and resources. Some companies have sponsorships or partnerships that can help with costs, fees, processing and large shipments. A big strategy with companies is the networking and building partnerships that will help them out in the long run. Lots of companies work with other companies to deliver their products and ideas to consumers.


What really gets expensive is the prices of the pieces of technology and little bits that it takes to make the product. The actual production is probably the biggest part of the company–aside from the actual people. Making the product is probably the most concerning and expensive part of a company, followed by marketing and taking care of the employees (not in that particular order however). You have to pay for all of the intricate pieces that make a product, especially what makes it great and what makes it work.


Deals and Dealers

Many companies have their products readily available on their websites so that you can purchase it straight from the source. While you can do that, you can also go through other dealers who carry the product as well. These companies usually just give a shipment to these dealers, if they do not sell directly from their own company. Lots of companies simply make the product and ship them out for selling, while others sell their own products. If you are looking for a piece for a discounted rate, you can usually find deals, sales and packages for a fair price if you do a little digging. You can also buy older versions of equipment for a less expensive option on something you might have been dying to get your hands on. While an older version might just be that, don’t discredit it for the great things it can do for you.


The Product (And Work) You Paid For

When you purchase a product, you aren’t just purchasing a piece of equipment. You are essentially inadvertently supporting the company in which you bought it from. You are supporting the production of the product, the work and monetary value that was put into it. You are supporting the company and the value of the product when you make that purchase, and you have consciously chosen for it to be in your arsenal of equipment. You are not directly an ambassador for said company, but when you purchase their product, you are essentially saying “yes, I trust this company enough to deliver a product to me, the consumer, that I am going to use and treasure. I trust that it will do what it says it will do. I trust this company to deliver.”


Products and new technology is always going to be expensive. There are ways to find deals online through secondary buyers or dealers, like Amazon and Sweetwater, and sometimes those are the only places that sell products. There are tons of actual store locations that sell the products at the company’s discretion and price point, and online dealers as well. But what goes into the price is a lot more than the actual product: it is the work, value and dedication of the company to deliver you, the consumer, a product that you can love and trust to get the job done. You are paying for way more than just the physical representation of the product–you are paying for the work and values that have made the product (and the company) what it is.

Keep on listening and keep creating
Contributing Writer

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